Earlier this year, 82-year-old Pope Benedict upped his cool factor by getting his very own YouTube channel! Now, he has gone up and beyond coolness by entered the world of social networking of Facebook and iPhone apps!!!
The Pope2You website allows Facebook users to send virtual postcards with photos of Benedict and excerpts from his messages. Also on the site, an iPhone and iPod Touch application that gives surfers video and audio news on the Pope’s travels and speeches, as well as on Catholic events worldwide!!!!
The new portal is the latest update in the Vatican‘s efforts to broaden the Pope’s audience and reach out to young people. While wary of the potential pitfalls of new media, Pope Benedict has also encouraged young Catholics to use the Internet to spread the church’s message. What a smart man!
Well actually, it was all Rev. Paolo Padrini’s idea! “The walls of our churches are painted by the greatest artists of all time”, he said, “This means that the church has always invested in the culture of each period, using the best instruments available to communicate with people.”
Internet savvy Rev. Padrini was also behind another Vatican foray on the web: iBreviary, an application that brought the book of daily prayers used by priests onto iPhones.