I love original ad campaigns and this one does not disappoint!
Using the simplest of visual cues, the ads find the perfect balance of implying so the viewer can infer. The effect is great — a feeling of happiness, a smile and, as a child of the ’80s, a sense of ever-so nostalgia.
In fact, without saying a word, Lego has tied themselves to the very framework of invention by cleverly using a series of creative characters that they had no part in creating.
One simple truth comes out of this campain: having fun always starts with creativity!