That’s what Alicia Keys, Lady Gaga, Justin Timberlake, Serena Williams, Usher, Elijah Wood, Jennifer Hudson and many other celebrities will be doing! They will temporarily sign off their social media platforms such as Facebook and Twitter in support of an AIDS charity.
The stars have joined a campaign called Digital Life Sacrifice on behalf of Keys’s charity, Keep a Child Alive.
How will it work?
“It’s really important and super-cool to use mediums that we naturally are on,” said Alicia Keys.
Each celebrity has also created a “last tweet and testament” video for ads in which they are pictured lying in a coffin. “This is such a direct and instantly emotional way and a little sarcastic, you know, of a way to get people to pay attention”.
She says she believes the $1-million goal will be easy to achieve, based on the fact that Lady Gaga alone has more than 7.2 million followers on Twitter and 24 million fans on Facebook.
So they expect people to basically pay for them to come back online?! Interesting… would you donate or go offline for charity?!